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When people start building a website, they also remain confused about two choices: using a ready-made template or going for custom web development. Templates look easy and quick, but there are many limitations in them. You cannot change the whole template according to your preferences. Only particular things can be changed in them. On the other hand, custom web development allows you to build a website that is fully unique. You can design it exactly the way you want and make it fast and secure. 

Most of the businesses prefer taking professional Custom Web Development services from an experienced IT company. Let me tell you why custom web development is a better choice for your business and what the advantages of choosing it over templates are. 

1. Unique Design Which Shows Brand Identity 

The look of your website is the first impression of your brand. Many brands do everything to make their product stand out, but they fail to represent it in a classy way in the market. It happens because of the poor design of their website. 

Nowadays, people judge companies according to their websites.  With templates, your site may look similar to hundreds of others. But you cannot show your real brand personality through a fixed layout. Custom web development gives you a design created from scratch. 

You can make a style that matches your branding. A layout can be made specifically for your business. You can even add some unique sections on the site that make it stand out from the rest, and also, a professional look builds trust in customers.  Custom websites allow you to look more professional and memorable in your industry.

2. Better Performance and Faster Speed

Speed is very important in a website. If a website loads slowly, people leave immediately. No one likes to use a website that lacks speed. This is a big problem with templates, as they often have unnecessary code and heavy elements that slow down your pages. On the other hand, custom website development is built with clean and optimized code. 

Custom websites are built with codes that only add the features that are required, and no unwanted plugins are there. The pages that are made with these codes load faster, and also the mobile performance of custom websites is better. 

A fast website not only provides a good experience to the users, but it also improves your Google ranking. This is another reason why many businesses prefer choosing Custom Web Development services from an IT company. They are professionals in their field and provide a smooth, high-performing website that works well on all devices.

3. Add Any Feature You Want

If you build a website using a template, then only fixed features can be added to it. And, if you wanna add special features like an advanced booking system, custom forms, company dashboards, unique animations, or API integrations, then the templates cannot be customized this much. 

But a custom website gives you the freedom to add the features that match your business model. It allows you to create your own workflow, and you can even add payment gateways, chat systems, search filters, and more. Custom website development allows developers to scale the website as the business grows. 

This flexibility is only possible when your site is built by professionals who understand your goals. If you want a fast, reliable, and responsive website with your custom features, then you can choose a good IT company to build your site. They can build a nice website for you that will work the way you want. 

4. Strong Security and Data Protection 

Security is one of the biggest reasons to avoid templates. Templates and common plugins can be easily hacked because the code of those plugins is public. The hackers can easily see the code and hack your website in just a few minutes. 

On the other hand, a custom website allows you to build a website with security. You can use unique codes and just add limited third-party plugins. You can also add advanced security layers and make sure to update the website regularly. It offers businesses better protection for their data. 

If you have a business that deals with customers' information, online payments, or any kind of sensitive data, then having a secure website is highly important for you. Customers only trust a website that is secure because they don’t wanna deal with cyber threats. Do make sure to build a website that has security as its top priority. 

5. Better User Experience for Customers

User experience means how easily someone can use your website. A good UX allows people to use your website easily, and they also stay for a longer time. Good UX also allows them to explore more pages of your site, and people even take actions like filling forms, booking services, or purchasing products. 

The templates are designed for general use, not specifically for a particular type of audience. But custom development allows you to create a layout that is made according to the needs of your customers. You can make a simple menu and navigation. If you need, then call-to-action buttons can also be added. Custom websites provide a fast and smooth browsing experience to people. You can even choose the text as per your brand identity, so that it offers better readability to the customer. 

If your website is easy to use, then more customers will stay on it. When a website feels friendly to the users, then customers tend to trust that brand more. Clean and comfortable design is liked by everyone, which has attractive visuals. This directly increases the conversion rates for the growth of your business. 

Final Thoughts